46
Marketing guru Scott Galloway says Elon Musk’s foray into government—and his role in Trump’s federal budget-slashing team—is backfiring, leaving the Tesla brand in shambles.
Once a hero of tech innovation and climate progress, Musk has become increasingly divisive. He’s lost favor with Tesla’s liberal-leaning customer base while failing to win over conservatives, who polling shows are largely uninterested in electric vehicles.
European markets have responded sharply, with sales tanking and BYD surpassing Tesla in EV sales for the first time. Galloway’s verdict? “He’s alienated his core demographic. This is brand destruction on a massive scale.”