The Synergy of Strength and Skin: Brooklyn Activation Explores Integrated Wellness

LIFT + GLO, a unique event in Brooklyn, recently showcased the powerful connection between core strength training and skin oxygenation. Organized by CO2Lift® and Pilote Pilates, the experience invited guests to understand that physical strength and skin health are deeply connected investments in life. The event emphasized a “bottom-up” approach to health, focusing on the fundamental biological role of oxygen in both muscle and skin tissue.
CO2Lift®, a patented topical carboxy therapy treatment by Lumisque Inc., is known for its ability to hydrate and revitalize skin through natural physiological triggers. The treatment works by encouraging the body to deliver fresh oxygen to the skin, which is essential for collagen production and cellular repair. This science-backed approach is popular among those seeking long-term vitality without the need for invasive procedures.
The activation was held at the Pilote Pilates studio, where participants like model Umida Ubay engaged in a private training session while wearing the oxygen-infusing mask. The Pilates movements were designed to stimulate blood flow, which in turn boosted the efficiency of the CO2Lift® treatment. Lana Kerr, CEO of Lumisque, highlighted that oxygen is a non-negotiable element for both physical performance and skin repair.
The gathering also introduced the mission of HERgevity, an organization advocating for proactive health education for women. Nina Lato, SVP of Marketing and Retail for CO2Lift®, noted that HERgevity focuses on a broad spectrum of female wellness, moving beyond reproductive health to address preventative care. The movement encourages women to take an active role in their health journey through informed and holistic choices.
As LIFT + GLO prepares for a national expansion, organizers are looking to reach more women with this message of integrated longevity. Upcoming events will continue to pair scientific innovation with intentional movement to support the goals of the HERgevity movement. This collaboration between CO2Lift® and Pilote Pilates represents a significant evolution in how wellness is experienced and understood.
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