The trailer for Spider-Man: Brand New Day has done something no film promotion has ever done — crossed one billion views — and it did so in just four days. Tom Holland’s latest Spider-Man adventure shattered records held by Deadpool & Wolverine, Spider-Man: No Way Home, and even Grand Theft Auto VI in the process. Released March 17, the trailer has rewritten what the industry thought was possible.
Deadpool & Wolverine had thrilled studios with 365 million views in 24 hours after its Super Bowl debut in early 2024, breaking the then-record of 355.5 million held by No Way Home. The video game industry’s biggest debut — Grand Theft Auto VI at 475 million — also fell. Brand New Day accumulated 718.6 million views on day one, dwarfing every rival from film or gaming.
WaveMetrix tracking confirmed the overall count had cleared 1.1 billion by Tuesday, placing Brand New Day in historic company all its own. The achievement places additional commercial pressure on the film itself, which now carries perhaps the highest pre-release expectations of any superhero movie in recent years. July 31 cannot come soon enough for fans worldwide.
What resonated so deeply was the trailer’s emotional weight. Peter Parker, four years removed from the events of No Way Home, is utterly unknown to those around him. MJ and Ned carry no memory of him, and he must fight a new threat with no allies — except perhaps Bruce Banner/Hulk, whose help may or may not be enough.
Directed by Destin Daniel Cretton and scripted by Chris McKenna and Erik Sommers, the film features Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. It is the fourth MCU Spider-Man film and arrives in Indian cinemas in six languages.