Apple Calls EU App Store Fine “Unprecedented,” Files Appeal

Apple has officially appealed the European Union’s “unprecedented” €500 million fine related to its App Store, signaling a renewed legal battle with Brussels. The iPhone maker accuses the European Commission of overstepping its legal bounds in its ruling on app developer practices.
The substantial fine was levied in April, following the Commission’s determination that Apple had violated the Digital Markets Act. The core of the violation was Apple’s alleged restriction on app developers from directing users to more affordable deals available outside the App Store.
While Apple had already revised its App Store rules in an attempt to comply with EU directives and avoid ongoing penalties, the company now asserts that Brussels is compelling it to implement “confusing” business terms. Apple’s appeal argues that the Commission is improperly dictating its store operations and imposing unfavorable conditions on developers and users alike.
The appeal also challenges the EU’s interpretation of “steering,” with Apple claiming that the Commission has broadened the definition to include in-app promotions, going beyond the original focus on external website links. This expanded definition, Apple suggests, creates undue complexity for developers.